About

We built the CRM we kept failing to buy

Every CRM we tried asked us to rename our process to match its fields. Plio starts from the opposite assumption: your process is the fixed part.

What we decided early

An admin should be able to change any field without a developer. That single rule shaped the product. It is why there is a form builder, why fields can be renamed and retyped, why a dropdown can point at another tab's records, and why a layout can be saved as a template and pushed to the team.

A number should have names behind it. Every widget on every dashboard drills through to the exact filtered records it counted. If a bar says 43, you can click it and read all 43.

Permissions belong in the query. A Manager sees their team's records because the API returns their team's records. Hiding buttons is not access control.

India first, not India later. Rupee grouping, GST fields, +91 validation, WhatsApp quotes and IST clocks are how the product ships, not a locale pack.

What we deliberately did not build

There is no app marketplace, no workflow scripting language and no AI. The in-app chat bot is a keyword responder and we would rather say so than dress it up. What is on the features page is what exists.

Contact

Book a demo

Fifteen minutes, on your data if you want

Send us a CSV before the call and we will load it, so you are looking at your own leads rather than ours. No slides.

  • We ask what you use today and what breaks about it
  • We add one of your custom fields live, so you can see how long it takes
  • If Plio fits, you leave with an invite and a set-up organisation

Want the detail first? See the three plans — pricing comes on the call.

Request a demo

We reply within one working day. We will not add you to a drip sequence.

Your CRM, your way.

Stop paying for a CRM you have to work around

Plio is invite only while we onboard teams one at a time. Tell us where to send yours — we import your spreadsheet, connect Gmail and rename the fields to match how you already sell.

Book a demo

Invite only. No credit card, nothing to cancel.